Digital strategy
Before any ad money is spent, Chris looks at your market, your website and listings, and the business you want to write. Reporting, budget, and quick wins vs slow builds sit here too.
Learn moreHome / The work
The work
A clear look at how people find your firm, and what happens after they inquire.
Inquiries that were never a fit
Quotes that come too late
Referrals that come and go
The challenge
Lots of ad shops know ads, not insurance. Ads bring in inquiries, and too many were never a fit. Referrals, agents and brokers still bring in much of the work.
How Chris works
Strategy first, then the ads. Chris looks at how people search for what you offer, whether your website and listings are ready, and whether they clearly describe the business you want to write.
What you leave with
After the call you get a written roadmap: your market, what to look at first, and where spend may not match the business you want to write. If you go ahead, the work is digital strategy, search and social ads, local presence and lead flow.
Inquiries by channel
Sample dataAn example month for a fictional mid-size mutual. Not a client result.
How the work starts
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Strategy call
Chris starts with the problem that is costing you the most.
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Website check
He looks at your public site, your listings and how people find you.
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Written roadmap
What to look at first, and where spend may not match the business you want to write.
Many sales still close on the phone, in a broker’s office or at renewal. The reports stay honest about what can, and cannot, be tracked back to an ad.
What’s in the work
Strategy first, then the ads, then the path after someone inquires. Choose a group to read how the work is done.
Search, social and other paid media
Reach people shopping now with search ads, and people not shopping yet with social, video and banner ads.
Learn moreLocal presence and lead flow
Accurate listings, a site that is easy to inquire on, and a clear path from an inquiry to a quote request.
Learn moreMid-size mutuals
Grow and keep customers, working with your agents and brokers, not around them.
See how the conversation would startIndependent brokerages
Be findable for the work you actually write, in support of referrals — not instead of them.
See how the conversation would startMGAs and program administrators
A website that tells brokers clearly what you offer and how to reach you.
See how the conversation would startThe same offer is open to specialty and niche insurers. Choose a kind of firm below to see how Chris would start.
If you would like Chris to look at your public site, start here.
Book a free strategy call. Chris checks your website and then writes you a roadmap.