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Who it’s for
For mid-size mutuals, independent brokerages, MGAs and program administrators, and specialty insurers across Canada.
You want to grow and keep your customers, and you work through agents and brokers. Chris leans on local search, accurate listings, a clear website and search ads for the lines you want to grow. Quick wins first, then slower builds like local pages and reviews. The plan sends people to your agents and brokers, not around them.
Choose a kind of firm to see how Chris would start the conversation.
Your ad shows up when someone searches for the work you actually write.
They land on one clear page about the business you want to write, with an easy way to get in touch.
They ask for a quote or to speak with a broker or agent.
You want to grow and keep your customers, and you work through agents and brokers. Chris leans on local search, accurate listings, a clear website and search ads for the lines you want to grow. Quick wins first, then slower builds like local pages and reviews. The plan sends people to your agents and brokers, not around them.
Learn morePeople still choose a local advisor they trust. Chris leans on listings, reviews, a clear website and search ads for the insurance you most want to sell. Fast fixes first, then pages and content that keep working. It supports referrals. It does not replace them.
Learn moreYou mostly sell through brokers, so your website matters most. It should say clearly what you offer, who it fits and how a broker gets in touch. Chris adds focused search ads now, and helpful pages for each program over time.
Learn moreBroad ads tend to bring the wrong people. Chris uses very specific search ads and very clear pages, and reaches buyers who are not shopping yet where they already gather. Sometimes a partner or industry group is the better path.
Learn moreChris talks with you about the problem that is costing you the most, and checks your public website and how you show up in search. After the call you get a written roadmap.
How people search for what you offer, what your website and listings say today, how an inquiry reaches you, and what to look at first.
Search ads put you in front of them while they search. They land on a clear page with an easy way to get in touch, and your firm follows up fast. If they looked but did not reach out, a few reminder ads bring them back.
Social, video, banner ads and useful content keep your name in front of them, gently. When renewal comes up, or life changes, they already know who you are. The message is softer: who you are and why people trust you.
Search ads and a good landing page work fastest. SEO, AI search, reviews, content and brand video build slowly, but keep working. Early on more budget goes to fast things; over time the mix shifts. The actual split is set on the free strategy call.
Accurate listings, a clear website and search ads for the lines you want to grow. Then local pages, reviews and community content. People shopping now are sent to your agents and brokers. People not shopping yet hear a local, trusted story.
Fix listings, ask every client for an honest review and answer reviews carefully, and run search ads for the insurance you most want to sell. Over time, add a page for each kind of insurance. For people not shopping yet, social posts and short video keep you in mind at renewal.
Make the website say clearly what you offer, who it fits, and how a broker reaches you. Add focused search ads now, and helpful pages for each program over time. Email only goes to people who have agreed to hear from you.
Very specific search ads and very clear pages, so the right people find the one page that fits. For people not shopping yet, helpful content where they already gather, like industry sites and groups. The message speaks their language.
No. I work with Canadian insurance firms only: mutuals, independent brokerages, MGAs and program administrators, and specialty insurers, in every province and territory.
Insurer Signal is run by Chris Gardner. The work is delivered on the LocaliQ platform.
A work email, the firm name, the kind of firm, and where it operates. A website or listing helps Chris prepare. You do not need to send unpublished ad accounts in the form.
Book a free strategy call. Chris checks your website and writes you a roadmap.
